Setting new records for attendance and exhibitors, IDTechEx Live! 2017 opened up its two-day conference Nov. 15 at the Santa Clara Convention Center in Santa Clara, CA.
 
Organized by IDTechEx, the conference offers eight co-located concurrent programs this year, including 3D Printing, Energy Harvesting, Energy Storage Innovations, Graphene, Internet of Things (IoT) Applications, Printed Electronics, Sensors, and Wearables. 
 
“IDTechEx has 3,500 attendees from 44 countries, and 270 presentations with 253 exhibitors,” said IDTechEx CEO Raghu Das during his opening remarks. “Last year we had 200 exhibitors. There’s lots to see and get your hands on.”
 
Das spoke about some of the growing areas of interest at the conference.  
 
“Aerospace is the biggest market for 3D printing and has a 34% AGR,” Das noted. “Bioprinting has a 45% CAGR, and will reach $1.8 billion by 2027. Printed, flexible and organic electroncis had $29.3 billion in sales in 2017, with 73% in OLED displays, which are not printed yet, and another 21% in sensors, and 5% in conductive inks.
 
“Companies have invested $12 billion in hybrid electronics in the last 18 months, mostly in OLED,” Das continued. “By 2027, 63% will be predominantly printed. We think that environmental gas sensors will be a $3 billion market by 2027. The holy grail for medical is providing diagnostics in a disposable manner at home. There is a tremendous amount going on in the IoT, from Smart Cities, Industry 4.0, Smart Homes, RFID item tagging. There were 18 billion RFID tags sold in 2017. Wearables – smart clothing and footwear will see a 53% CAGR from 2017-2022. It’s exciting how all of these technologies interact”.
 
Julia Landauer, owner of Julia Landauer Racing, opened the Cornerstone session with “The Clash of Silicon Valley and Racing,” a look at how modern technology can fit into NASCAR, including wearables, virtual reality and autonomous driving. Landauer added that wearables offer interesting opportunities.
“Biometrics and wearables are allowing us to measure driver’s heart rate and performance,” Landauer said. “However, our car culture has changed with large urban centers and car sharing. Lots of people don’t get driver’s licenses, there’s lots of traffic and environmental concerns.”
 
Thomas Morel R&D, custom solutions director for JCDecaux, the world’s largest outside advertiser, then analyzed “Applications for Emerging Technologies for Digital Out of Home Media.” He discussed the expansion of LED billboards, solar power and the rise of digital technologies.
“In 2009, we had 5,000 LED advertising billboards,” Morel noted. “Today we have 53,940. We have 2,00 bus shelters in London using solar power, reducing power consumption by 35%.”
 
He also compared digital and paper billboards, noting that paper will not be going away any time soon.
 
“Compared to paper, digital billboards require more maintenance, have power needs, have direct sunlight visibility issues,” Morel observed. “Paper will be here a long time, as it offers a low CAPEX, rich color, simple maintenance, low to no power consumption, variable sizes and formats, excellent visibility in sunlight and is easy to replace due to vandalism.”
 
JCDecaux sees digital as the future, and is looking for new technologies.
 
“We are looking for free form displays, flexible solar panels, smaller more efficient batteries, energy harvesting, embedded sensors for environmental, audience and traffic measurement and interactivity with mobile phones,” Morel concluded.
 
Sebastien Ouchouche, principal engineer for Galvani Bioelectronics, then covered “Bioelectronic Medicine.”
“Close to two billion people suffer from chronic diseases,” he said. “The cost to develop new pharmaceutical drugs now exceeds $2.5 billion, and has more than doubled in the past 11 years. It can take 5,000 to 10,000 molecules to be created to get to one approved drug. We are developing tiny devices that treat disease by changing electric pulses to nerves to and from organs. This allows highly localized treatment, ability to ensure adherence and lower development cost.”
 
Dr. Carl Dietrich, Terrafugia CTO, closed the Cornerstone session with his talk on “Transportation of the Future Today,” a look at Terrafugia’s prototype flying car, the Transition. Dr. Dietrich said that Terrafugia was just acquired by Geely, which makes Volvos and Lotus, which indicates interest from industry leaders.
 
“We can disrupt personal mobility,” he added.
 
“So why don’t we fly more,” Dr. Dietrich asked. “There is a lot of training required, as well as high ownership costs, long door-to-door travel time, and small airplanes are more weather sensitive. Small airports also don’t typically have rental cars at their locations. Transitionrequires much less training, can be flown in bad weather and when the wings are folded up, can be parked in the owner’s garage.”
 
After this, the IDTechEx Live! Broke up into eight tracks, with numerous presentations of interest. Dr. Guillaume Chansin, senior technology analyst for IDTechEx, offered his analysis of the sensor market during his talk, “Innovations in Sensors and Their Market Potential.”

“Sensors are becoming stretchable and flexible,” Dr. Chansin observed. “The industry has accumulated extensive know-how and is finding end users, with eTextiles as an emerging opportunity. In 2016, 28 companies were working on eTextile inks; this year, there are 58 companies.”
 
“Printed force sensors are a commercial success, such as Xbox controllers and Microsoft Surface keyboards, and they are becoming flexible,” Dr. Chansin added.”The glucose test strip market is declining as prices come down, but will increase with wearables is the future. The point-of-care diagnostics market is emerging, as are biosensors, whether it is pregnancy tests, infection tests, DNA testing or more. Gas sensors are also an emerging market, as these are becoming lightweight, smaller and low cost. Gas sensors can become ubiquitous.”